Top news and stories from EWORLDWIRE http://www.eworldwire.com/ http://www.eworldwire.com/logos/logo40x60.gif http://www.eworldwire.com/ 40 60 (C) Copyright 2007 EWORLDWIRE Fri, 20 Jun 2008 18:20:16 -0400 http://www.eworldwire.com/pressreleases/18658 20th Century Fox selects Celtra to run viral mobile marketing campaign through widgets for movie promotion "What Happens in Vegas." Two widgets "Night Recreator" and "Wingman" provoked and encouraged online users to personalize and send Ashton Kutcher's phone calls to their friends to recreate a "wild night out" or send a "wingman" advice. "What Happens in Vegas" movie, staring Ashton Kutcher and Cameron Diaz provided a great material for setting up a viral campaign. [EWORLDWIRE] Thu, 19 Jun 2008 18:19:37 -0400 http://www.eworldwire.com/pressreleases/18627 There is a part 2 to "Carmen's crush" - She ends up dumping the guy after all, which allowed Fox to follow up with those fans that used the service in the past. That campaign is designed to promote DVD release of the movie, Meet the Spartans. Check it out at 'http://www.carmenhadacrushonyou.com/'. Celtra partnered with JetSet Studios, an independent interactive agency specializing in entertainment, to incorporate the mobile feature into viral video campaign. [EWORLDWIRE] Tue, 10 Jun 2008 12:51:17 -0400